Eighty-five percent of people do business with the advertiser after receiving a promotional item. So be sure to consider what your recipients would enjoy and are most likely to use over and over again. This will provide the meaningful utility and reinforcement your brand deserves.

Placing your logo on promotional products help differentiate your business from competitors. It makes it easier for customers to recognize your company instantly. And if the item is something useful, customers will see it frequently and think of you whenever they use it.

Compared to other popular forms of advertising, promotional products are more cost-effective, which is incredibly helpful while trying to build your brand. Most logo'd merchandise uses a word-of-mouth technique to boost cost per impressions. Since promotional products are typically passed from one person to the next, your reputation will benefit immensely from the increased exposure.

More than other branding, promotional items are lead generators. They're proven to make a long lasting impression on customers. The statistics say 6 out of 10 people keep a promotional product for up to two years.